
Creating a brand image
Having a top selling brand is important to any business. Creating that image and ensuring your customers go along with it is crucial. Evan Davies tells the story of how Sunny Delight was created and what happened when that image was shattered. The interesting image of the brand actually 'harming' the customer with stories of children turning orange made for a difficult time for the makers of Sunny Delight.
Duration:
This clip is from
More clips from Marketing Mess-ups
-
Crisis management in business
Duration: 06:08
-
Market research and branding mistakes
Duration: 08:02
-
Online Extra:Gerald Ratner-Be Careful Who You Upset
Duration: 02:49
More clips from Business Nightmares with Evan Davis
-
Successful products - the story of the Mini—Doomed Designs
Duration: 06:12
-
Crisis management in business—Marketing Mess-ups
Duration: 06:08
-
Developing businesses - the Polaroid story—Doomed Designs
Duration: 07:27
-
Market research and branding mistakes—Marketing Mess-ups
Duration: 08:02