Main content

Creating a brand image

Having a top selling brand is important to any business. Creating that image and ensuring your customers go along with it is crucial. Evan Davies tells the story of how Sunny Delight was created and what happened when that image was shattered. The interesting image of the brand actually 'harming' the customer with stories of children turning orange made for a difficult time for the makers of Sunny Delight.

Release date:

Duration:

7 minutes