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Marketing Mess-ups

Episode 2 of 3

With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.

Evan Davis uncovers the astonishing inside stories of how some of world's most successful businesses have made monumental mistakes. With British business leaders including Sir Richard Branson, Sir Martin Sorrell and Rita Clifton, Evan reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.

Company insiders give their own accounts of these very public blunders, including how a bestselling soft drink hit the headlines and fell from favour; why there was such a backlash to a blip in a computer giant's usually faultless PR handling; and how a jewellery empire was toppled with a few careless comments. Evan extracts universal lessons from each exceptional error in this essential guide to what not to do in business.

1 hour

Last on

Thu 7 Jul 2011 01:00
91热爆 One Northern Ireland

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Doomed Designs

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Disastrous Decisions

See all episodes from Business Nightmares with Evan Davis

Clips

See all clips from Marketing Mess-ups (4)

Music Played

  • Nouvelle Vague

    Just Can't Get Enough

  • McFly

    5 Colours In Her Hair

  • Fatboy Slim

    Going Out My Head

  • The Black Eyed Peas - I Got a Feeling

  • Dick Dale and His Del鈥怲ones

    Misirlou

  • B. Bumble & the Stingers

    Nut Rocker

  • The Shadows - Foot Tapper

  • Primal Scream

    The 99th Floor

  • Incredible Bongo Band

    Apache (Original Mix)

  • Chris Elliot

    Out Of Ashes

  • Tomoyasu Hotei

    Battle Without Honor Or Humanity

  • Primal Scream

    Country Girl

  • Steve Fawcett

    Undiscovered

  • Shirley Bassey

    Goldfinger

  • Yazz & The Plastic Population

    The Only Way Is Up

  • Phil Collins

    In The Air Tonight

  • Cher

    If I Could Turn Back Time

  • Harry Stoneham

    Any Old Iron

  • Gorillaz

    On Melancholy Hill

  • JLS

    Everybody In Love

  • Leftfield

    Inspection Check One

  • Phats & Small

    Turn Around

  • Lilys

    Ginger

  • Fatboy Slim

    First Down

  • The White Stripes

    The Hardest Button To Button

  • Depeche Mode

    Dream On (David Clarke Acoustic Version)

  • The Futureheads

    The Beginning Of The Twist

Credits

Presenter Evan Davis
Presenter Evan Davis
Executive Producer Dominic Crossley-Holland
Executive Producer Dominic Crossley-Holland
Series Producer Ruth Shurman
Series Producer Ruth Shurman
Director Graeme McAulay
Director Graeme McAulay
Producer Graeme McAulay
Producer Graeme McAulay

Broadcasts