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Business Nightmares with Evan Davis Clips

1. Creating a brand image—Marketing Mess-ups

   Duration: 06:31

2. Successful products - the story of the Mini—Doomed Designs

   Duration: 06:12

3. Crisis management in business—Marketing Mess-ups

   Duration: 06:08

4. Developing businesses - the Polaroid story—Doomed Designs

   Duration: 07:27

5. Market research and branding mistakes—Marketing Mess-ups

   Duration: 08:02

6. Online Extra:Gerald Ratner-Be Careful Who You Upset—Marketing Mess-ups

   Duration: 02:49

7. Online Extra:Sir Richard Branson on the deals he failed to seal—Disastrous Decisions

   Duration: 02:05

8. Online Extra: Sir James Dyson-My Business Nightmare—Doomed Designs

   Duration: 02:00

9. Trail For Business Nightmares with Evan Davis

   Duration: 01:37