91热爆

When creating a clip of speech radio, think of a single message to convey and then sell it. Don't try to sell more than one thing at once.

Title

• “Quotes” can work well
• No more than 48 characters
• Pose an interesting question if it’s answered by the clip
• No need to name-check talent or the programme
• No clickbait!

Short description

• Use it to draw people in
• Do not repeat information from the title

Medium description

• Copy the short description

Long description

• Keep it to one short paragraph in length
• Explain everything using uncomplicated words
• Credit the programme, the original broadcast date and mention all the voices within the clip if they’re not introduced in the audio

Related link

• Add the originating episode URL as a related link

Image

• If the clip features a personal story from a listener, ideally source an image of that person
• Otherwise, please use as bright and fun an image as possible
• Images should be 1920 x 1080 pixels with the subject in the centre so that nothing of note is cropped out in 91热爆 Sounds

Genre

• Add the single genre that best reflects the content of the clip. This enhances the quality of the aggregations and recommendations in Sounds.

General advice

• No swearing or rude words
• Double-check spelling and grammar
• Explain everything simply; don’t use overly-complicated words
• Don’t assume the audience has prior knowledge; add context in the long description if necessary
• Choose clips that will interest the largest possible audience, not just listeners to the source programme or network
• Keep looking at the and Radio 4 in Four for good examples