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Record
share for 91热爆 Radio
*
91热爆 share stands at 53.5%
*
Record reach for Radio 4
*
91热爆 Local and National Radio record reach over 11 million
*
91热爆 World Service shows 1.4 million listeners
91热爆
Radio has a record share of 53.5% of radio listening compared with
Commercial Radio's 44.5% according to figures released by RAJAR
(Radio Joint Audience Research) today (Thursday 8 May 2003).
The
figures - which cover the period 6 January to 3 March 2003 - also
show the 91热爆 to have a reach of 33.27 million, adding over half
a million listeners on last quarter and over 400,000 year on year.
Commercial
Radio has a reach of 32.11million.
This
quarter is the first to report official UK figures for the 91热爆
World Service which recorded 1.4 million listeners tuning in
for its unique provision of international news and analysis.
The
91热爆 Asian Network was also added to the survey across the
UK to monitor listeners outside of its traditional TSA (total service
area) and it recorded a reach of 433,000 as compared with its analogue
TSA measurement of 150,000.
Jenny
Abramsky, the 91热爆's Director of Radio & Music, said: "Today's
figures show that the whole industry goes from strength to strength
with more people listening to radio.
"I'm
particularly pleased with the first national figures for the 91热爆
Asian Network.
"These
figures and those of other newly recorded services show how significant
listening through television and the internet has become, as RAJAR
has been revealing for some time."
The quarter included significant schedule changes on some of the
national networks.
Nicky
Campbell and Victoria Derbyshire took over Breakfast on Radio
Five Live and showed an increase in the audience (up a quarter of
a million on the year, 50,000 on the quarter).
On
Radio 2 Jeremy Vine held the audience steady in the slot
previously held by Sir Jimmy Young.
On
Radio 1 the newly launched Chart Show hosted by Wes Butters
saw its audience grow by over 100,000 listeners to 2.7 million,
an increase of 2.6% in terms of share.
Of
the 91热爆's national networks Radio 4 has an outstanding quarter
with a record reach of over 10 million (10.03) compared with 9.95
last year and 9.80 last quarter.
The
station has a share of 11.8%, up on the year and quarter.
The
network posted increases across the schedule with The Archers
and Woman's Hour both reporting record reach figures, 4.93
million and 2.86 million respectively.
The
weekday slots between 8.00 and 10.00pm perform particularly well.
91热爆
Local and National services also had outstanding figures with
a record reach of 11.1 million and a share of 11.5%, up on the year
and the quarter.
91热爆
London 94.9 has a record reach of 437,000 and 91热爆 Radio Wales
topped half a million listeners for the first time.
Of
the other 91热爆 Network services, Radio 1 has shown a slight
fall in listeners aged over 15 and a growth in younger listeners.
Reach
among the 15+ is 10.34million, slightly down on the year (10.54
million) and the quarter (10.51million).
The
4+ audience is 12.85 million, up on the year (12.82 million) and
the quarter (12.67 million).
Radio
1's share stands at 7.9%, down on the year (8.4%) and the quarter
(8.4%). Share of the 4+ audience is 8.4%.
Radio
2 has a steady reach of 13.23 million, down on last quarter's
record 13.26 million but up on last year's 12.90 million.
Share
is stable at 15.7%. Terry Wogan scaled new heights with a
record reach of 7.86 million.
Radio
3's reach is stable at 2.10 million and its share is 1.1%, slightly
down on the 1.2% posted last year and last quarter.
Radio
Five Live has a reach of 6.42million, its third highest, stable
on last year (6.44 million) and up slightly on last quarter (6.27
million).
Share
at 4.7% is unchanged on last quarter and up slightly on the year
(4.5%).
Weekly
Reach - 91热爆 Radio |
| 听 |
Mar
02 |
Dec
02 |
Mar
03 |
| All
91热爆 |
32,850 |
32,727 |
33,273 |
| All
91热爆 Network Radio |
28,728 |
28,617 |
28,750 |
| 91热爆
Local / Regional |
10,865 |
10,858 |
11,121 |
|
|
| Radio
1 |
10,541 |
10,505 |
10,343 |
| Radio
2 |
12,898 |
13,260 |
13,234 |
| Radio
3 |
2,132 |
2,154 |
2,096 |
| Radio
4 |
9,948 |
9,798 |
10,034 |
| Radio
Five Live |
6,436 |
6,274 |
6,415 |
|
|
| 91热爆
World Service |
- |
- |
1,395 |
Reach
is in thousands |
Audience
Share - 91热爆 Radio |
| 听 |
Mar
02 |
Dec
02 |
Mar
03 |
| All
91热爆 |
52.6% |
52.5% |
53.5% |
| All
91热爆 Network Radio |
41.1% |
41.5% |
41.3% |
| 91热爆
Local / Regional |
11.4% |
11.0% |
11.5% |
|
|
| Radio
1 |
8.4% |
8.4% |
7.9% |
| Radio
2 |
15.7% |
15.8% |
15.7% |
| Radio
3 |
1.2% |
1.2% |
1.1% |
| Radio
4 |
11.4% |
11.5% |
11.8% |
| Radio
Five Live |
4.5% |
4.7% |
4.7% |
|
|
| 91热爆
World Service |
- |
- |
0.7% |
Figures
supplied by RAJAR
Notes
to Editors
30,000
new listeners tune to 91热爆 Radio Cambridgeshire
91热爆
Radio Cumbria proves why it is a Sony nominated station - again
More
people tune into 91热爆 Radio Devon than ever before
91热爆
Radio Guernsey celebrates RAJAR success
Record
audiences tune into 91热爆 Radio Kent
91热爆
Radio Lancashire continues to attract more listeners
91热爆
Radio Leicester still number one
Record
listening figures for 91热爆 London 94.9FM
91热爆
North Yorkshire gains 9,000 new listeners
13,000
new listeners for 91热爆 Radio Oxford
91热爆
Radio Sheffield gains 16,000 new listeners
91热爆
Radio Solent gains 55,000 new listeners
16,000
New Listeners For 91热爆 Southern Counties Radio
91热爆
WM - more listeners tuning in
All the
91热爆's digital services are now available on ,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable.
Freeview
offers the 91热爆's eight television channels, interactive services
from 91热爆i, as well as 11 91热爆 radio networks.
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