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Motivational theories

Managers can make use of a number of motivational theories to help encourage employees to work harder.

Maslow

Abraham Harold Maslow was an American psychologist. He suggested there are five hierarchies or levels of need that explain how people are motivated.

A person will start at the bottom of the hierarchy and will seek to satisfy each need in order. Once the first 鈥榩丑测蝉颈辞濒辞驳颈肠补濒鈥 need is satisfied it no longer acts as a motivator.

Maslow鈥檚 Hierarchy of needs is represented as a pyramid that details from the ground up physiological needs, safety, belonging, esteem and at the top self-actualisation

Staff first want to meet their survival needs by earning a good wage.

Safety needs such as job security then become important, followed by social, self-esteem and self-fulfilment needs.

Moving staff up a Maslow level is motivational.

NeedImplications in the work place
PhysiologicalProviding staff with basic pay and a safe working environment
SafetyEnsuring staff have job security through permanent contracts
BelongingCreating good communication in the work place, providing support and encouraging team work
EsteemProviding recognition to employees through promotions or praise
Self-actualisationProviding opportunities for promotion, creativity and challenge
NeedPhysiological
Implications in the work placeProviding staff with basic pay and a safe working environment
NeedSafety
Implications in the work placeEnsuring staff have job security through permanent contracts
NeedBelonging
Implications in the work placeCreating good communication in the work place, providing support and encouraging team work
NeedEsteem
Implications in the work placeProviding recognition to employees through promotions or praise
NeedSelf-actualisation
Implications in the work placeProviding opportunities for promotion, creativity and challenge

Hertzberg

Another American psychologist, Frederick Irving Hertzberg believed that people are motivated by two sets of factors:

  • motivator factors - result in job satisfaction and increase motivation
  • hygiene factors - do not increase motivation but the motivation of employees may fall if these are not present
Hygiene factors (prevent dissatisfaction)Motivator factors (increases motivation)
Fair salaryPromotion opportunities
Company policiesResponsibility
Quality of supervisionRecognition
Working conditionsChallenging work
Job securitySense of personal achievement
Interpersonal relationshipsPersonal growth
Work/life balanceAdvancement
Working equipment
Hygiene factors (prevent dissatisfaction)Fair salary
Motivator factors (increases motivation)Promotion opportunities
Hygiene factors (prevent dissatisfaction)Company policies
Motivator factors (increases motivation)Responsibility
Hygiene factors (prevent dissatisfaction)Quality of supervision
Motivator factors (increases motivation)Recognition
Hygiene factors (prevent dissatisfaction)Working conditions
Motivator factors (increases motivation)Challenging work
Hygiene factors (prevent dissatisfaction)Job security
Motivator factors (increases motivation)Sense of personal achievement
Hygiene factors (prevent dissatisfaction)Interpersonal relationships
Motivator factors (increases motivation)Personal growth
Hygiene factors (prevent dissatisfaction)Work/life balance
Motivator factors (increases motivation)Advancement
Hygiene factors (prevent dissatisfaction)Working equipment
Motivator factors (increases motivation)