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Presenting your personal intentions and responseDeveloping one idea

Artists and designers often exhibit their work, meaning it has to be presented in a way that will allow the viewer to see the original idea or intention. Artists and designers who are working to a specific brief will have to present work to clients in a clear manner in order to show they have met the brief.

Part of Art and DesignPortfolio

Developing one idea

You need to show development of one idea only, not lots of new ones.

Your development should show:

  • you have improved and your idea in a creative way, without it becoming too repetitive.
  • the step-by-step visual story towards your final outcome.

Expressive portfolio

Images of a student's work during the development phase

You could show how you:

  • rearranged the subject matter
  • changed the viewpoint
  • cropped the composition
  • added some
  • experimented with changing the
  • experimented with a particular visual element
  • combined visual elements to create a particular style or mood
  • experimented with and worked in the style of an inspirational artist

Design portfolio

Images of a student's work during the development phase

You could show how you:

  • decided on an appropriate colour scheme
  • considered ways of improving the form, shape or decoration
  • improved the overall look of your design by adapting details, such as font in graphic design, or scale of decoration in jewellery, textiles or fashion
  • considered ways you could make it appeal more to the
  • solved a practical problem, for example weight, balance, fastenings, how something works
  • considered ways of improving the functionality or
  • altered the layout in graphics to make it easier to understand, or in architecture or interiors to improve the use of space
  • considered sustainability
  • produced samples using different materials and/or

Your development can be:

  • two dimensional
  • three dimensional
  • a combination

If you are working in a three dimensional area, you need to include three dimensional developments, such as samples, or .

Student annotating architecture
Image caption,
Three dimensional developments

Before finalising the development in your portfolio, ask yourself:

  • does my development relate to one idea, or are there any new ideas which should be removed?
  • are there clear visual links between my investigative research, developments and final outcome or does anything look out of place?
  • is it easy to follow the steps I have gone through, or are there any gaps?