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Marketing: Hacking the Unconscious - Series 1 - A Campaign for 'Real' Women? - 91热爆 Sounds

Marketing: Hacking the Unconscious - Series 1 - A Campaign for 'Real' Women? - 91热爆 Sounds

Marketing: Hacking the Unconscious

Series 1Series 1

A Campaign for 'Real' Women?

Released On: 03 May 2017

Available for over a year

Advertising's attempts to modernise its often harmful portrayal of female beauty.

Programme Website

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Can marketing move beyond mere copy and be considered genuine art?
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How the 1987 AIDS campaign 'Don't Die of Ignorance' transformed social attitudes.
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Exploring the psychology underlying the greatest marketing campaigns in history.
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