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Marketing: Hacking the Unconscious

Rory Sutherland explores the story and psychology behind the most influential marketing campaigns in history.

Radio 4,10 episodes

Episodes

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Series 1
The Power of Shame
Exploring the psychology underlying the greatest marketing campaigns in history.
14 mins12 May 2017
Series 1
Food Tubs, Facebook and Fetishes
How brands harness the power of social proofing.
14 mins11 May 2017
Series 1
Aids: Transforming Ignorance
How the 1987 AIDS campaign 'Don't Die of Ignorance' transformed social attitudes.
14 mins10 May 2017
Series 1
From Big Posters to Big Data
From 'Mad Men' to 'Math Men'. What does Big Data mean for the future of marketing?
15 mins09 May 2017
Series 1
Selling a Philosophy
How three words transformed a mundane sports good into an entire philosophy.
14 mins08 May 2017
Series 1
From Ads to Art
Can marketing move beyond mere copy and be considered genuine art?
14 mins05 May 2017
Series 1
Diamonds and the Peacock's Tail
The ad slogan that changed our culture, and the psychology that still powers it.
14 mins04 May 2017
Series 1
A Campaign for 'Real' Women?
Advertising's attempts to modernise its often harmful portrayal of female beauty.
14 mins03 May 2017
Series 1
The Allure of Altruism
Why we are driven to donate, and how charities can benefit from marketing's insight.
14 mins02 May 2017
Series 1
A Serpent in the Garden
Marketing faith and idealism, from Coca-Cola's 'Hilltop' to contemporary Islamic branding.
14 mins01 May 2017