91Èȱ¬ Online Industry Briefing: Audience Insight Beyond the Screens
Post categories: 91Èȱ¬ Online
| 16:30 UK time, Monday, 21 November 2011
At each of our 91Èȱ¬ Online & Red Button events, we share insights into audience behaviours with the industry.
At the last event in June we highlighted three themes: enduring experiences, dispersed attention and easy participation.Ìý In Salford last week, the focus was on audience relationships with the four screens.
Here is a film of my presentation, "Beyond the Screens":
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Holly Goodier is the Head of Audiences, 91Èȱ¬ Future Media
Delegates finding out more about the audience, and their relationship with technology. of Made by Pi :
Holly Goodier shares insights into media consumption discussed under each context: attachment, intent, ability, people and time #91Èȱ¬Online
The presentation includes short interviews, in which people talk about their relationship with the four screens.
Gareth Langley of Stardotstar noted another reason for not calling tablets "second screens" (91Èȱ¬ Research and Development use the term "companion device"):
showing vox pops about people's relationship with TV. some viewers saying that the TV is the 2nd screen... #91Èȱ¬online
of Telefonica UK was struck by one young man's attachment to his mobile phone:
Mobile Phone it's my life...like an extra limb....like my heart #91Èȱ¬Online
And Mike Dicks of PACT :
#bbconline 97% of homes have TV's and 130% of people have a mobile phone
Holly talked about how different people use different devices at different times, as Jon Howard, a 91Èȱ¬ Children's developer team leader, :
@swingpants: Smartphone ~> Comedy, Console ~> Kid/Family, Tablet ~> Arts. Holly Goodies, Audiences #bbconline
Frank, a digital agency, summed the demographic insights up :
#91Èȱ¬online briefing. Turns out that tablets are mostly used by wealthy men to watch factual and arts programmes at home in the evening.
(Tweets added by Ian McDonald; corrected 14:15 Nov 22)
Comment number 1.
At 21st Nov 2011, gregnazvanov wrote:tablets are mostly used by wealthy men? Frank, that;s a good one
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Comment number 2.
At 22nd Nov 2011, Eponymous Cowherd wrote:This comment was removed because the moderators found it broke the house rules. Explain.
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