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91Èȱ¬ Online Industry Briefing: Changing Audience Behaviours

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Holly Goodier Holly Goodier | 18:03 UK time, Tuesday, 21 June 2011

Holly Goodier gave this presentation during the 91Èȱ¬ Online Industry Briefing on Friday 17th June.

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Industry figures tweeted their way through this presentation in Friday's 91Èȱ¬ Online Industry Briefing, responding to Holly's insights.

From indie RY, called the talk :

@richardcoope Holly Goodier, Head of Audiences, on 'Enduring experiences','Dispersed attention' & 'Easy participation' :-) #91Èȱ¬Online

Several commentators had expected on-demand viewing to make bigger inroads into watching programmes when they were broadcast:

@caroledunlop Wow, would have thought this wuld be higher. #91Èȱ¬Online 9% of TV is time-shifted says Holly Goodier, Head of Audiences.
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