01ÌýIntroduction Promotion is all about building a buzz on a record.
"Tastemakers and pluggers have the ability to change the commercial potential of a track. They are essential in the promotional campaign of any commercial track.
Phyllisia Adjei
Project Manager
Soul2Streets
Professional PR companies are expensive and can be choosy about who they decide to take on so it's only really worth thinking about if you are planning to put out a track on your own or through an independent label.
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