07ÌýDo You Need It Before you start reaching for the blower and dinging up every PR company in the UK , ask yourself if you really need it.
"Word of mouth publicity is the best you can get and although it can't be bought it can be helped along by having the right sort of people working for you."
Ritu Morton
Six07 PR
If you are seriously planning to release a single and have the money to back it up then PR companies may provide you with the exposure you need.Ìý
However, if you are a struggling new artist, although in need of it most, you may be able to do without the services of professional PR companies.
You may find that you are able to do successful mail outs yourself and that your regular PAs lead to good word-of-mouth exposure and constant expansion of your fanbase.
The more you do for yourself, the more attractive you are to the industry.
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