02ÌýHow It Works To get the ball rolling and to start generating some interest, PR companies will target specialist media who are more likely to appreciate your music.
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"A tastemaker can give a radio plugger more ammunition in order to get the track onto a radio/TV playlist."
Phyllisia Adjei
Project Manager
Soul2Streets
Radio pluggers will hit specialist shows on national radio such as Westwood, Ras Kwame, L Double.
They'll do the same thing on a regional level and arrange meetings with local specialist shows or dance stations.
Press PR deal with national specialist press like Vibe, Source and Blues and Soul. PR's will use their experience to target specific editors or journalists whose opinions hold a lot of weight.
Online plugging will approach specialist websites like HHSO.com, Blues and Soul.com, Darker than Blue.com, Vibe, Source and Vibinmusic.co.uk
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