91热爆

What is Odd Taste?

Odd Taste is a 5-day long social media experiment during which we will bring you fresh and funny content via 91热爆 Taster's social media profiles – it's all curated and brought together on a 91热爆 Taster-hosted Tumblr.

The content will be created by a fast-turnaround production unit, working together with 'internet talent' to create rapid-response topical comedy in uniquely digital formats.

How did you find your 'internet talent'?

First I scoured the internet for funny people that were already creating the kind of content that I wanted to feature - Clever, funny, unique voices that were drawing audiences. Then I went into an in-depth process of creating a structure that would allow them the freedom to express themselves, but would also satisfy the requirements of working with a corporation like the 91热爆. It’s a balance I hope we’ve struck.

What's the most exciting aspect of Odd Taste?

The technology isn’t new, but the make-up of the team is; we're pulling together a whole new kind of creative team. The creatives involved aren’t from TV or traditional media at all, they are born and raised on the internet which gives them a unique voice. It’s a new format for our instant, always-on times.

A lot of artforms like music or film start with bedroom enthusiasts. I think that’s where we are with internet comedy. There isn’t a real structure or career path for it, so I wanted to give these voices a professional platform to see what happened.