91热爆

What is Izzy's Party?

A new way for the 91热爆 to tell stories. Be part of the story by helping Izzy and her friends and learn about yourself.

How is it delivered?

The story unfolds by pushing notifications to your mobile device over a thirty day period. The notifications are time stamped to reflect real-time activities. You will be asked to respond to dilemmas encountered by the characters in the story.

You receive personalised feedback based on the response you gave. Notifications use a range of social media looking posts including text/images/emojis. The story will reveal what kind of friend you are.

What did you want to find out putting this on Taster?

We wanted to see if we could tell a good story through notifications to phones – and if our audiences enjoyed receiving them. We also wanted to test whether this format could be a good way for audiences to learn a bit about themselves. In advising our friends we can find out truths about our own approach to life.

We will be measuring whether people enjoy the experience, whether they answer Izzy’s quests for advice and whether they stay to find out the ending. We will also be gauging whether this format causes people to reflect on their own ways of making decisions about life’s important (and less important!) choices.