How money began to pour into sport and how the brands were right there when it happened. Read more
now playing
6. Kingmaker
How money began to pour into sport and how the brands were right there when it happened.
7. The Cri de Coeur
How trainers leapt from sport to street in the UK and, in Oregon, the end of an era.
8. Nobody Remembers Number Two
How the Battle of the Brands reaches new heights in the 1980s.
9. Footnotes
Our story goes full circle as two shoe-making brothers light the path for the future.