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The singer/songwriter Arash Labaf is a global superstar, having racked up billions of views for hits like 鈥淏oro Boro鈥� and 鈥淪he Makes Me Go鈥�. He鈥檚 in demand as a collaborator with artists like Marshmello, Shaggy and Snoop Dogg, he鈥檚 a TV personality as well and he鈥檚 won numerous awards.

Arash鈥檚 roots are Persian- he was born in Iran although his family left for Sweden when Arash was a boy and he stayed living there until recently. A few years ago he moved to Dubai, but he鈥檚 continually looking for ways to incorporate his heritage into his music. One way he does so is by singing in Farsi, his mother tongue, on most of his songs.

Georgia Tolley follows Arash in Dubai as he works on his music. She meets Arash鈥檚 longtime collaborators, producer Robert Uhlmann and his brother Henrik who鈥檚 Arash鈥檚 manager, and hears how Arash creates songs and draws on his rich cultural background.