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07/03/2009
Evan Davis challenges his guests on the art - and the complications - of pricing. For once, as recession gloom deepens, bosses of big business discuss the prospects of an upturn.
Evan Davis challenges his guests on the art - and the complications - of pricing. For once, as recession gloom deepens, bosses of big business discuss the upturn, whenever that might come.
Evan meets Sir Moir Lockhead of FirstGroup, one of the world's biggest transport companies, Christina Domecq of leading technology company Spinvox and Tom Purves, chief executive of Rolls Royce Motor Cars.
Last on
Mon 9 Mar 2009
20:30
91热爆 Radio 4 FM
Broadcasts
- Sat 7 Mar 2009 17:3091热爆 Radio 4 FM
Sat 7 Mar 2009 22:0691热爆 World Service Online- Sun 8 Mar 2009 19:0691热爆 World Service Online
- Mon 9 Mar 2009 20:3091热爆 Radio 4 FM
Podcast
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The Bottom Line
The definitive business podcast from the 91热爆. Hosted by Evan Davis.
