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Ten To The Top

Get all the details of Radio 2’s brand new weekday pop quiz, where it pays to answer the questions correctly in order. Ten To The Top will test our listeners’ music knowledge as they battle for pop supremacy, with each daily winner receiving a smart speaker. Listen live at 10:30am each weekday, or catch-up later with the Ten To The Top podcast.

  • Each player will be asked 10 questions about pop music.

  • Question 1 is worth 1 point if answered correctly, question 2 is worth 2 points, question 3 is worth 3 points all the way up to 10.

  • However, if a question is answered incorrectly the value of the following question goes back to 1 point again, then the next question is 2 points if answered correctly, and so on.

  • Each contestant has a Joker to play and for that question they’ll get double points if its answered correctly.

  • The player with the most points wins a smart speaker – if it’s a draw there will be a tie-breaker question.

  • If both contestants get the same score the winner will be decided by a ‘closest to’ question which will have been asked, off air, before the quiz starts.

Find out how you can take part below, and before entering read the full terms and conditions and our privacy notice.

Ten To The Top - Terms and Conditions

Updated 8th March 2024

1. Ten to the Top is a quiz open to all residents (over 18 years of age) of the UK, including the Channel Islands and the Isle of Man, except 91Èȱ¬ Group employees, their close relatives and anyone connected with the competition.

2. Ten to the Top will be run daily during the Vernon Kay programme on 91Èȱ¬ Radio 2. Entry to the quiz is either by

  • email at any time with the entrant’s name and contact number to tentothetop@bbc.co.uk (or 10tothetop@bbc.co.uk); or,
  • Whatsapp text message us on 08000 288 291 starting your message with the word “Joker” followed by your name.

3. All entrants put through to play on air must supply their name, postal address, and a daytime contact telephone number.

4. We will only accept one entry per person, per day by either entry method, not both. Subsequent entries by the same person on the same day will be disregarded. Entrants will be called back to qualify to compete in the quiz based on their entry email/whatsapp and their response to why they should get to play. If you do not hear from us or we have not been able to get in touch with you after reasonable attempts, you have been unsuccessful in reaching the qualifying stage and may try again another day.

5. Each entrant called back will initially be asked 5 questions to test their pop music knowledge and may be asked about their interests and hobbies. Contestants may be asked additional questions on their pop music knowledge and will be selected on how many questions they answer correctly, how lively and interesting they will sound on air and how recently they have appeared on Radio 2. Fewer than three correct answers will mean a contestant is ineligible to take part in the on-air competition. Two contestants will be chosen to take part in each day's edition of Ten to the Top and will be told which day they will be taking part in the competition. Each competition will be pre-recorded on a show day and may be edited before being transmitted on the following show or a later date. If a selected entrant is unavailable at the time the competition is to be recorded, their participation will end and another entrant will be selected to take part in the on air quiz. If you have not been successful in becoming an on-air contestant at the qualifying stage, you can apply again only after 28 days from entering.

6. The two selected contestants for the day will each answer a series of 10 questions and be awarded points based on the number of correct consecutive answers and as described on air. The contestant with the most points at the end of the round is the winner.

7. The prize for winning Ten to the Top will include a Smart Speaker. The runner-up will receive a Radio 2 branded mug. There may be an additional prize for those contestants achieving the maximum score to be described on air by the presenter. In all cases, there is no cash alternative and the prize is not transferable. Entrants will listen to the on-air description for the specific prize available at time of entry.

8. The 91Èȱ¬'s decision as to contestants taking part is final. No correspondence relating to the competition will be entered into.

9. Each winner will be notified on air at the end of each day's Ten to the Top. Their name will be broadcast and they may appear on a Ten to the Top leader board online and on social media.

10. Entrants can decline to take part in any post-competition publicity.

11. The 91Èȱ¬ reserves the right to cancel or vary Ten to the Top at any stage, if deemed necessary in its opinion, or if circumstances arise beyond its control.

12. Contestants chosen to play on-air will not be allowed to enter Ten to the Top for the following 24 months.

13. Entrants will be deemed to have accepted these rules and to agree to be bound by them when entering this competition.

14. The competition is run by the 91Èȱ¬. The applicable law is that of England and Wales.

15. On-air contestants must not receive any help in answering the questions and the 91Èȱ¬ reserves the right to disqualify any contestant it suspects of cheating.

16. The 91Èȱ¬, its sub-contractors, subsidiaries, affiliates and/or agencies cannot accept any responsibility whatsoever for any technical failure or malfunction or any other problem which may result in any entry not being properly registered.

17. To the extent permitted by law, the 91Èȱ¬ will not be liable for any loss or damage (whether such damage or losses were foreseen, foreseeable, known or otherwise) including financial, reputational loss or disappointment.

18. This competition accords with the 91Èȱ¬'s Code of Conduct for Competitions and Voting. Details of which can be found

Ten To The Top - Privacy Notice

Your trust is very important to us. This means the 91Èȱ¬ is committed to protecting the privacy and security of your personal data. It is important that you read this notice so that you are aware of how and why we are using such personal data. This privacy notice describes how we collect and use personal data about you during and after your relationship with us, in accordance with data protection law.

Why are we doing this and how can you participate?

The 91Èȱ¬ is giving you the chance to test your pop music knowledge to win prizes on Ten to the Top, broadcast daily on the Vernon Kay programme.

Prizes for winners and runners up will be announced on the show.

If you want to take part, email tentothetop@bbc.co.uk or 10tothetop@bbc.co.uk with your name and contact number. You can also register via WhatsApp by messaging “Joker” followed by your name to 08000 288 291. If you’re shortlisted, we’ll give you a call using the contact number provided and ask you five (5) questions to test your pop music knowledge and to see whether you'd make a lively and interesting contestant.

The quiz will involve two (2) contestants who will be asked ten (10) questions about pop music over two (2) rounds. The person with the highest score wins.

If you appear on an on-air broadcast, this may include the programme being available online and/or on demand, and your appearance may be used again in a future broadcast. Your name and location may also appear on a Ten to the Top leader board online and on social media.

The 91Èȱ¬ may use your on-air appearance for promotional purposes on its social media accounts.

What personal data will the 91Èȱ¬ collect?

You must be 18 years or older to participate in Ten to the Top.

The 91Èȱ¬ will collect and process the following personal data about you:

  • Your name
  • Your age
  • Location
  • Contact telephone number
  • Your email address

If you are a winner or runner up, we may ask for your postal address so that we can send you your prize, if applicable.

Who is the Data Controller?

The 91Èȱ¬ is the “data controller” of your personal data. This means that the 91Èȱ¬ decides what your personal data is used for, and the ways in which it is processed. For the avoidance of doubt, your personal data will be collected and processed solely for the purposes set out in this privacy notice. As the data controller, the 91Èȱ¬ has the responsibility to comply, and to demonstrate compliance with, data protection law.

If you use WhatsApp to get in touch with us, this application is owned by Meta who are also a data controller for your data. We recommend that you read WhatsApp’s privacy policy for more information on how Meta will use your personal data when using the app.

Lawful basis for processing your personal data

The lawful basis on which the 91Èȱ¬ processes the personal data is the performance of its public task. The 91Èȱ¬’s role is to act in the public interest and to serve all audiences with content which informs, educates and entertains.

We also have a legal obligation to process the personal data of the winners in order to comply with relevant competition regulations.

Sharing your personal data

The 91Èȱ¬ works with our approved third-party providers who help us to provide some of our services. These partners only use your personal data on behalf of the 91Èȱ¬ and not independently of the 91Èȱ¬.

We will not share any personal data with a third party without your prior consent unless required or permissible by law.

Retaining your personal data

The 91Èȱ¬ will retain emailed responses for twenty-eight (28) days after which time they will be deleted. WhatsApp messages will be held for 2 years.

We keep records of winners and runners-up for two (2) years for auditing and compliance purposes.

If you appear on an on-air broadcast, the broadcast will be retained and archived in perpetuity by the 91Èȱ¬.

Your personal data will be stored in the UK and the European Economic Area (EEA).

Your rights and more information

You have rights under data protection law:

  • You can request a copy of the personal data the 91Èȱ¬ stores about you.
  • You have the right to request that we rectify any inaccurate or incomplete personal data that we hold about you.
  • You have the right to ask for the personal data we collect about you to be deleted, however there are limitations and exceptions to this right which may entitle the 91Èȱ¬ to refuse your request.
  • In certain circumstances you have the right to restrict the processing of your personal data, or to object to the processing of your personal data.
  • You have the right to ask that we transfer the personal data to you or to another organisation, in certain circumstances.

You can contact our, Data Protection Officer if you have questions or you wish to find out more details about your rights, please visit the 91Èȱ¬’s Privacy and Cookies Policy at .

If you have a concern about the way the 91Èȱ¬ has handled your personal data, you can raise your concern with the supervisory authority in the UK, the Information Commissioner’s Office (ICO) .

Updating this privacy notice

We will revise the privacy notice if there are significant changes to how we use your personal data.

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