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About Turn It Up
Turn It Up stars James Massiah, a spoken word artist, who has previously featured on Radio . He is passionate around re-engaging the nation with the brilliance of radio through the power of words. You can see the campaign on TV this weekend (from 19th March) and on 91热爆 radio and digital channels. The campaign also encourages listeners to wake up to their favourite radio station with the alarm in the iPlayer Radio app.
The TV promotions were filmed at Pinewood Studios. The advertising agency was and it was directed by Mark Jenkinson of.
Watch 'Turn It Up' in full
James Massiah - The Friendly Familiar Voice
The power is at our fingertips. Poem by James Massiah.
Photos from the shoot
All images (c) 91热爆. Photographer credit: Des Willie