91Èȱ¬

Service

91Èȱ¬ Persian is the 91Èȱ¬'s multimedia news and information service for Persian-speakers in Iran, Afghanistan, Tajikistan and around the globe.

91Èȱ¬ Persian has evolved into the Persian-speaking world's leading international broadcaster since its launch on 28 December 1940.

91Èȱ¬ Persian is designed to reach audiences on radio, television, the internet, mobile phones and handheld computers in whatever way best suits the audience.

The 91Èȱ¬ Persian television and radio programmes and online services are produced from studios and newsrooms in London, with significant on-the-ground contributions to coverage of Iran, Afghanistan, Tajikistan and the rest of world coming from the 91Èȱ¬'s vast network of correspondents.

Broadcast hours

91Èȱ¬ Persian television broadcasts for eight hours a day.

91Èȱ¬ radio broadcasts in Persian seven days a week for an average eight hours a day.

bbcpersian.com is available on demand online 24 hours a day.

Editorial

91Èȱ¬ Persian showcases high-quality, accurate, impartial, editorially independent, balanced news, information and analysis from a global perspective.

It covers the political, social and cultural issues that matter to its diverse audiences in Iran, Afghanistan, Tajikistan and across the globe. With its new TV presence, 91Èȱ¬ Persian is bringing the world to Persian-speaking audiences – reporting the news wherever it leads.

Behrouz Afagh, Head of the 91Èȱ¬ World Service's Asia and Pacific Region, says: "The 91Èȱ¬ Persian multimedia service has the audience's needs and concerns at the heart of its agenda. It is contemporary in its style, and independent and penetrating in its journalism."

Research

Independent research carried out in 2006 and 2007 shows that the 91Èȱ¬'s existing Persian-speaking audiences regard it as the most trusted, impartial and objective international radio news provider in the Persian-speaking world, with an established reputation for quality.

The independent research says 91Èȱ¬ Persian is seen as authoritative. Its audiences say they value 91Èȱ¬ Persian's original reports and analysis as well as the access it brings to opinion-formers and leading political personalities.

Newsgathering

91Èȱ¬ Persian draws upon the 91Èȱ¬'s unmatched newsgathering resources across the world, with eyewitness reportage and expert analysis from 250 specialist correspondents, based in more than 70 bureaux around the globe.

91Èȱ¬ Newsgathering maintains a bureau in Tehran for its English-language services. However, the Iranian authorities have refused the 91Èȱ¬ permission to maintain a 91Èȱ¬ Persian presence in Iran.

Working alongside the 91Èȱ¬'s international network there are also 91Èȱ¬ Persian journalists stationed around the world including in the key locations of Beirut, Dushanbe, Islamabad, Istanbul, Jerusalem, Kabul and Washington.

Audiences

91Èȱ¬ Persian currently attracts about 10 million listeners and online users each week, of which around 2.4 million are adult Iranians. The 91Èȱ¬ anticipates that the launch of Persian TV will increase the audience by a further eight million in Iran and Afghanistan within three years.