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Press Releases
New-look bbcpersian.com launched
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In another step toward the upcoming launch of a multimedia service in Farsi, the 91Èȱ¬ has re-launched the bbcpersian.com website.
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Its improved format, exciting new features and design showcase the best editorial content across 91Èȱ¬ Persian online and radio – as well as giving a glimpse of the 91Èȱ¬'s soon to be launched Persian-language television.
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By re-launching bbcpersian.com, the 91Èȱ¬ enhances this already successful online source of news and information for Persian-speakers, wherever they are.
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Despite having been blocked in Iran since January 2006, bbcpersian.com is one of the most successful 91Èȱ¬ World Service websites, receiving more than 19 million page impressions every month from users across the world.
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It is one of the leading Persian-language websites in the world in terms of reputation and level of use.
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The 91Èȱ¬ has improved the design and functionality of the site, tailoring the presentation and localisation of its content for global Persian-speaking audiences.
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In addition to access to the 91Èȱ¬ Persian radio programming, the revamped website also offers the audiences extensive video content.
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Roberto Belo-Rovella, editorial lead in the re-launch project run by the 91Èȱ¬ World Service Future Media team, says: "The new-look bbcpersian.com means it's wider, 'cleaner' and easier to use – and re-use.
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"By launching the website in this new attractive format, we are tapping into a huge Persian-speaking online community, be it in Iran, Afghanistan or diaspora audiences, making our content more widely available and more appealing to younger Persian users.
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"In this revamped version, the website will help us better engage with Persian-speaking online communities." Ìý
Head of the 91Èȱ¬ Persian and 91Èȱ¬ Pashto service, Andres Ilves, comments: "The new-look website will continue to provide our audiences with 24/7 access to 91Èȱ¬ Persian output and will be the main driver of interactivity and user-generated content for our multimedia offer.
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"Persian-speaking audiences want to discuss and debate Iran's role in, and contribution to, the world, and we want to enable them to participate in, and enrich, our output."
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Ilves adds that, with the upcoming launch of 91Èȱ¬ Persian television and online streaming of its programmes, the website's role will further increase: "Persian-speaking audiences want a bigger picture view of the world and their place in it. The backbone of the 91Èȱ¬ Persian multimedia offer will be eight hours of world class Persian-language television every day.
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"Our audiences want more than geopolitics, and the 91Èȱ¬ Persian news agenda will be broad, reflecting all aspects of life, including the latest developments in culture, society, science, lifestyle, technology and business with bespoke content on these topics – on radio, online and, soon, on TV."
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Notes to Editors
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91Èȱ¬ World Service is an international multimedia broadcaster delivering programmes and services in 32 languages, and tailored for various regions, including: Albanian, Arabic, Azeri, Bengali, Burmese, Cantonese, English, English for the Caribbean, French for Africa , Hausa, Hindi, Indonesian, Kinyarwanda/Kirundi, Kyrgyz, Macedonian, Mandarin, Nepali, Pashto, Persian, Portuguese for Africa, Portuguese for Brazil, Russian, Serbian, Sinhala, Somali, Spanish for Latin America, Swahili, Tamil, Turkish, Ukrainian, Urdu, Uzbek and Vietnamese.
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It uses multiple platforms to reach 182 million listeners globally, including shortwave, AM, FM, digital satellite and cable channels.Ìý
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It has around 2,000 partner radio stations which take 91Èȱ¬ content, and numerous partnerships supplying content to mobile phones and other wireless handheld devices.Ìý
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Its news sites include audio and video content and offer opportunities to join the global debate. The number of weekly unique users of the 91Èȱ¬ World Service websites combined with the international news site in English averaged 13.2 million in March 2008.
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For more information, visit bbcworldservice.com.Ìý
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To find out more about the 91Èȱ¬'s English language offer and subscribe to a free e-newsletter, visit bbcworldservice.com/schedules.
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91Èȱ¬ World Service Press Office
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