91Èȱ¬

With just eight months to go before the Olympic Games, UK businesses are being told to get their act together to make the most of the "open goal" on offer.

The London Chamber of Commerce and Industry (LCCI) has told firms to be ready for the challenges, as well as the opportunities, involved.

The warning comes as new research shows half of UK Small and Medium Enterprises expect no disruption from the Games.

Some 55% of London's SMEs believe the Games will not impact on them at all.

Nearly three-quarters of those businesses surveyed thought London 2012 would not impact on sales.

Only 14% were concerned about transport issues, and less than one in 10 were worried about staff availability, according to the research carried out for Deloitte.

'End of business'

Dr Helen Hill, policy director at the LCCI, the capital's largest business organisation, said firms needed to capitalise on the number of visitors flocking to London.

"The Games should be an open goal for London, providing us with the chance to cement our reputation as the best city in the world," she told the 91Èȱ¬.

Some 11 million spectators are expected at the Olympics and Paralympics and, with many events taking place in the capital, three million additional journeys are anticipated on the busiest day.

The influx of tourists, athletes, officials, sponsors and international media offers a massive potential source of business: research earlier this summer in the seven-week period.

But the surge in traffic and the logistics restrictions of the Olympic Route Network - a system designed to get athletes, officials, VIPs, sponsors and media to events on time - meant businesses need to plan ahead, said Dr Hill.

"The Olympic Route Network will have a direct impact on some businesses and they must get to grips with the plans to ensure they can get their staff to work and their deliveries and services to their premises," she said.

For the business research, Deloitte surveyed owners of private businesses - 80% of which have annual revenues of less than £50m.

Most large companies were now factoring the Olympics into their plans, said Rick Cudworth, head of Deloitte's business continuity team. But awareness among small businesses remained low, despite the fact that supplies, transport, travel, and staff availability were critical considerations.

"With less than a year to go to the Games, the clock is ticking and planning needs to start now," said Mr Cudworth. "One point larger companies will need to consider is how well prepared the smaller businesses they rely on for supplies are for the Games as the indications at present suggest there is work to be done."

Small businesses have raised concerns about the impact of traffic restrictions on access, parking and overnight deliveries.

Wapping-based businesswoman Vickie Flores said Games organisers were not taking the concerns of local people and businesses seriously as they drew up their plans.

"We're in tough economic conditions," Ms Flores - who runs 44 Frocks, a business that arranges fashion parties around London - told the 91Èȱ¬. "The Olympics and the Olympic Route Network could see the end of businesses if they can't get their supplies in."

London 2012 organisers counter that they have consulted small businesses throughout the planning process, .

Simon Chadwick, professor of Business Marketing and Sport at Coventry University, said the Olympics could significantly increase SME revenues, adding that with people spending more during an anticipated mood of optimism, the business community should be looking forward to London 2012.

"For the more dynamic, creative and focused enterprises, there is a multitude of opportunities open to them should they seek to pursue the commercial gains the Olympics will inevitably bring," he told the 91Èȱ¬.