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Exciting times ahead for NFL in the UK

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Neil Reynolds | 09:18 UK time, Tuesday, 2 November 2010

The game might not have been much to write home about for the first 40 minutes or so, but at Wembley Stadium was another unmitigated success for the NFL.

More than 83,000 fans were on hand as the 49ers defeated the Broncos by a 24-16 scoreline in an eventual thriller that had a mix of spectacular plays, big hits and costly mistakes, and the British supporters remain passionate and more committed than ever.

For proof of that you only had to be in central London the day before the International Series game as more than 38,000 fans packed into Trafalgar Square for a good old-fashioned .

Wembley Stadium successfully held an NFL regular season game for the fourth season in succession. Photo: Getty

Wembley Stadium successfully held an NFL regular season game for the fourth season in succession. Photo: Getty Images

with NFL Commissioner Roger Goodell, San Francisco head coach Mike Singletary, ex-49er legends Jerry Rice and Roger Craig and the all-time leading points scorer in NFL history in Danish kicker Morten Andersen.

And each time I stood on that stage and stared out at a crowd of thousands, I was blown away by the magnitude of support for the NFL. I think I must have counted jerseys from all 32 teams in the NFL and some more obscure ones from all four corners of the globe.

That was a scene that struck a serious chord with the powerbrokers and decision-makers who occupy the corridors of power at the NFL head office in New York. And, once again, it confirmed that Goodell's belief in the UK as a genuine NFL market, let alone an international one is well founded.

The immediate future of regular season games in London is tied into the negotiations which are currently taking place between the NFL owners and their players.

Until that thorny and highly emotive issue is resolved - hopefully ahead of any potential lock-out in 2011 - the NFL simply cannot commit to the costs they would incur in committing to a regular season game overseas and then having to pull out because the season was not taking place.

But that doesn't mean a game is out of the question in 2011. Both sides of the CBA argument - players and owners - have been speaking much more positively about a deal being reached in recent weeks and the ball-park timetable they were speaking about was around Christmas.

Even if that vital agreement is not reached until we get into the New Year, there is still time to get an NFL regular season game organised for this time next season at Wembley Stadium. And I'm absolutely positive that is something the league would very much like to do in order to keep momentum going in Europe.

But for now, we are in 'wait and see' mode in terms of the short-term future of NFL regular season games in the UK.

When you look past those CBA negotiations and a little further down the road, I think there is a bright future for NFL fans in the United Kingdom.

The NFL owners are pushing for an 18-game regular season as part of their renegotiations with the NFL Players Association and that would likely result in more games being played overseas, with London remaining the international front-runner in terms of venues.

We should also take heart from the fact that several team owners, including New England's Robert Kraft and , have gone out of their way to speak passionately about how the UK could support its own franchise.

With that being the case, it certainly doesn't hurt that Dr York is the chairman of the NFL's International Committee.

But what makes me believe we have more games - and maybe one day a franchise - coming our way is that the subject is often raised and broached by Commissioner Goodell himself. I cannot remember a time when this man has said anything he didn't want to say and he has certainly not been forced to raise the stakes with regard to a London team.

38000 people turned up at the NFL Fan Rally in Trafalgar Square. Photo: AP

38000 people turned up at the NFL Fan Rally in Trafalgar Square. Photo: AP

This is not some public relations spin being churned out by the league office. These are strong and forthright statements being made by the head of the league and by a man often dubbed among the most powerful in sport.

"Each year the different barometers indicate that our popularity continues to rise," Goodell said during the build-up to the 49ers-Broncos game. "I think the next step will be multiple games. And if that's successful then I think the idea of a franchise here is realistic."

I think the British fans have proven they are passionate, knowledgeable and committed. And they certainly won over the players and coaches from the Denver Broncos and San Francisco 49ers on Sunday.

Time and again as I wandered through the locker rooms at Wembley Stadium, players spoke about the noise, the passion and the cheering in all the right places. Frustratingly, there were players on both sides who felt the fans would reserve their biggest cheers of the night for when the punter sent a kick booming into the night sky.

Of course, they were wrong and the crowd cheered in all the right places. I think that is important because the fan behaviour at Wembley legitimises our quest for more games in the future and to be taken seriously as a potential home for a franchise.

When the game was a 3-0 snore-fest, the crowd was relatively quiet with only the occasional Mexican wave to break up the fast-approaching boredom. And that's how it should be. I would have been worried if the crowd was doing the Locomotion around the stadium at that point in the game. Instead, the fans, once again showed how tuned into American football they really are.

The NFL has some obstacles to overcome before committing to a game in 2011, that much we know. But I can also tell you this - momentum for multiple contests in the same year and a franchise is growing, both in terms of fan support and within the NFL. You could just feel that as events unfolded in London last week and over the weekend.

The NFL freight train is gathering pace in the United Kingdom. And that means we should have a lot to look forward to in the future.

Comments

  • Comment number 1.

    Still not sold on a London franchise. Apart from the travel implications, I just don't think you'd get the crowds for home games. We love seeing both teams visit London, the whole dynamic would be changed were one of the teams to be based here, the unique appeal of the Wembley game as we have it now would be lost.

    Another regular season game in the UK (or elsewhere in Europe) would be great, but a franchise based here... doesn't quite work for me.

    I'm a little bemused by the comment about cheering the punts - the Denver punter got jeered for at least two rubbish punts, and there were a couple of decent punt returns that got good cheers, as they should. Actually, the biggest cheers - until the game finally sparked late in the third quarter - were for video highlights of the Cowboys getting minced at home by the Jags. Actually, seeing that on the jumbo screens was almost worth the admission money alone.

  • Comment number 2.

    1st??

    Excellent!

    I went to the game in '08 and it was immense, then again that was a high scoring game. But you're right, the fans knowledge is essential to the UK being taken serious as a prospect for American Football.

    I do struggle with the concept of a single UK based franchise as this wouldn't work too well for away support, and it would mean almost all home games would be exclusive for the London silly nannies or whatever franchise they get.

    Surely a better option is to have 4 teams playing an individual AFC/NFC Atlantic league, playing regular season games home & abroad that way we get to see regular season games here & exhibit talent on US turf, with the possibility of a wildcard pick coming from this sort of division?

  • Comment number 3.

    I can't see a franchise working here. Lets see how good the wembley pitch is for the next England match!! I can't see too more many games being played regularly at wembley as it is the home of Football and not American Football so if we were to have a francise it would have to be somewhere else.

    A yearly one off game will always attract a lot of fans but when the NFL tried to get a European version going it wasn't that well supported or followed. Also as you said logistics off playing here and going away possible to the ther side of america to play a game for a week wouldn't work because of the huge time zones and jetlag.

  • Comment number 4.

    What about a European team, rather than a London Based one.

    A team that could be based somewhere in Germany, which I believe has a big NFL following, but plays games in London, Edinburgh, Barcelona, Paris, and a host of other places.

    If the schedule was organised with a bit of thought going into the travel implcations, it might work better than a purely London based team.

    I dunno, just a thought.

  • Comment number 5.

    I have to agree with Eddie-George, a regular game or two per season will keep the crowds coming and raise the profile over here while raising Londons profile in the USA, but a franchise is a terrible idea, not just for crowd levels but the idea of travelling over the Atlantic for every away game is just stupid, what next a Rollerball type league in 18 major cities around the world?

  • Comment number 6.

    i am amazed at the level of pessimism at the prospect of a london franchise i think it would be great for the sport, the travelling is not further for the Patriots to travel to London as it is to travel to San Diego, what happens in cities who previously had no franchise and were awarded one the fans in those cities probably had allegiances to other teams and switched, there will always be some that dont but most will

  • Comment number 7.

    I am a casual fan but I went with my mate who’s well into it. I have to say I thought it was fantastic. Football (soccer) administrators could learn a few things from the way the customer is put at the heart of the NFL offering. I couldn’t believe I was watching action from other games minutes after it happened. There was no sign of that for us Owls on the away end at the Valley the day before. In fact the 2 sports-watching experiences could not be further apart. I like the Steelers but I cheered for the 49ers as it was their home game. The first half was dull as ditchwater but the action in the 2nd was fantastic. I also found it took about a quarter to ‘get my eye in’ and follow the ball through the plays. I’d watch one of these a season for sure. If there was a UK franchise I’m sure I would get drawn into it. Would it be so impossible to play 8 home games in 8 different UK cities? I could see myself at Manchester/ Liverpool and Sheffield for instance. It’s not like we lack the stadia. I noted how many fans were Scots / Irish and Germans. What about 5 in the UK and 1 each in Dublin and Germany? The Atlantic Islanders. That’s what I’d call em.

  • Comment number 8.

    I agree witht he Euro franchise idea. That i think is the one that makes most sense. I don't think you could sell 80000 tickets for 8 games in 1 city. Much like the Super 14 rugby i would imagine that they'd play home and away in long blocks as opposed to HAHAHAAH or whatever. Euro franchise seems the way to go, NFL Europe was popular in Germany.

    Regardless, great entertainment eventually. Who do you think or who would you like over here next?

  • Comment number 9.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 10.

    "Sunday's meeting between the San Francisco 49ers and Denver Broncos at Wembley Stadium was another unmitigated success for the NFL."
    "This is not some public relations spin being churned out by the league office."

    I'd give such pronouncements more credibility if they weren't being uttered by someone who is being paid by the NFL.

  • Comment number 11.

    Re #6
    The flight time from San Diego to Boston is around 5 hours, but is only a 3 hour time difference. New York to London is a five hour time difference, Los Angeles to London is 8 hours. These are not inconsequential differences and would be difficult logistics to overcome-but not impossible.
    The idea of a London team playing 8 straight games at home or away, would seem to give London an advantage.

    However, the biggest problem is getting the players. 90-95% of the players would be American, most I am sure would prefer to be based in the US. The Federal Government would insist they pay income in the US-since they would qualify for resident tax status AND the UK government would demand income tax on residency.
    I don't think any UK government would be prepared to sign a law to protect millionaire NFL football players from paying taxes.

    Then there is the TV contracts. For a London team to maximize commercial revenue they would need big bucks from US television. Would US/UK television companies pay for a London franchise? I don't believe they would.

  • Comment number 12.

    Maybe rather than look to create a european franchise why don't they bring the whole league to Europe for a round of matches?

    for example: 2 matches in England, 2 matches in Germany and so forth. being honest i'm not a huge follower of american football so i wouldn't know whether this would work.

    any thoughts?

  • Comment number 13.

    If you went for a franchise, the novelty of this once a year spectacle would wear off and if the team didn't do well it would soon be playing to poor crowds ...and I agree with the comments about attracting American players

    You would also have to do something about the price of tickets; even in the US you would want something better than 10 rows from the roof at $115 (£72.50) per ticket. From the West Midlands, I estimate it cost me close to £500 for my party of 4 to attend the game ...and don't start me on the poor organisation of the tailgate party that caused endless queues for most every attraction.

    That said, I would have walked barefoot over hot coals & broken glass to see the 49ers and a glimpse of Jerry Rice.

  • Comment number 14.

    49'ers v Broncos is like Wigan v Wolves (no disrespect).

  • Comment number 15.

    I dont quite get the obsession with having a franchise based outside of the US. Yes the UK has a lot of passionate NFL fans but the reality is those fans are already fans of existing NFL teams (I did actually count all 32 teams represented on Sunday).
    Secondly, the travelling would be ridiculous. Ok so they give a bye week to the franhcise travelling to the UK the week following the game and the London team has their bye week during week 17. Then what in the playoffs though? Games arranged at very short notice are hard enough as it is without numerous transatlantic crossings! Lets be honest, we don't even want Rangers and Celtic to cross the border and join the Premiership so do you honestly think there's a future in the suggestion that 'America's game' will be shared with us on a permanent basis!? Haha yeh right

    Apart from that, I went on Sunday and I thought it was pretty poor generally. I know the NFL or English NFL fans can't legislate for the quality of the game that's being played so that aspect is just unfortunate. Still, the atmosphere was as dire as Highbury on a bad day. It's kind of inevitable when you have 32 sets of fans and only two of them have a genuine interest in the outcome.
    I've been to Miami and Pittsburgh this year to watch the Steelers and I honestly didn't think Sunday's game day experience bore any real resemblance to an NFL game in the US. I'm not criticizing the fact they have a game here as not everyone gets to see the likes of Brees or Brady throwing bombs but I certainly wouldn't call it an unmitigated success.

  • Comment number 16.

    A London franchise would work, but maybe not as a stand alone outfit. If there was sufficient support, a 4 team European division would be a good move, with London, Frankfurt, Barcelona and Amsterdam (old NFL Europe cities). That would give 3 away games in Europe and only 5 in the USA. This could be made up of 2 double headers (consecutive away games) and one single game prior to the bye week. The travelling is then a lot more manageable. US teams playing the European division could play the two away games as a double header. One trip and they are done.

    There are a lot more hoops to go through before this could ever happen. But if the commissioner is making serious noises about London, you have to take notice.

  • Comment number 17.

    Is that right Zola? How many times have Wigan and Wolves won the top division title in the last 50 years?

  • Comment number 18.

    Erm, Standfree, Warriors are one of THE most successful teams in rugby - of EITHER code, let alone some silly game played in michelin suits & bike helmets:

    * World Club Challenge Winners: 1987, 1991, 1994.
    * World Club Challenge Runners-Up: 1992
    * Super League Champions: 1998, 2010
    * Super League Runners-Up: 1996, 2000, 2001, 2003.
    * Super League League Leader's Shield Winners: 2010.
    * League Championship Winners: 1908/09, 1921/22, 1925/26, 1933/34, 1945/46, 1946/47, 1949/50, 1951/52, 1959/60, 1986/87, 1989/90, 1990/91, 1991/92, 1992/93, 1993/94, 1994/95, 1995/96.
    * League Championship Runners-Up: 1909/10, 1910/11, 1911/12, 1912/13, 1923/24, 1963/64, 1970/71, 1974/75, 1985/86, 1988/89.
    * Challenge Cup Winners: 1923/24, 1928/29, 1947/48, 1950/51, 1957/58, 1958/59, 1964/65, 1984/85, 1987/88, 1988/89, 1989/90, 1990/91, 1991/92, 1992/93, 1993/94, 1994/95, 2002.
    * Challenge Cup Runners-Up: 1910/11, 1919/20, 1943/44, 1945/46, 1960/61, 1962/63, 1965/66, 1969/70, 1983/84, 1998, 2004.
    * Lancashire League Winners: 1901/02, 1908/09, 1910/11, 1911/12, 1912/13, 1913/14, 1914/15, 1920/21, 1922/23, 1923/24, 1925/26, 1945/46, 1946/47, 1949/50, 1951/52, 1958/59, 1961/62, 1969/70.
    * Lancashire Cup Winners: 1905/06, 1908/09, 1909/10, 1912/13, 1922/23, 1928/29, 1938/39, 1946/47, 1947/48, 1948/49, 1949/50, 1950/51, 1951/52, 1966/67, 1971/72, 1973/74, 1985/86, 1986/87, 1987/88, 1988/89, 1992/93.
    * Lancashire Cup Runners-Up: 1913/14, 1914/15, 1925/26, 1927/28, 1930/31, 1934/35, 1935/36, 1936/37, 1945/46, 1953/54, 1957/58, 1977/78, 1980/81, 1984/85.
    * Premiership Winners: 1986/87, 1991/92, 1993/94, 1994/95, 1996, 1997.
    * Premiership Runners-Up: 1992/93.
    * Regal Trophy Winners: 1982/83, 1985/86, 1986/87, 1988/89, 1989/90, 1992/93, 1994/95, 1995/96.
    * Regal Trophy Runners-Up: 1993/94.
    * Charity Shield Winners: 1985/86, 1987/1988, 1991/92, 1995/96.
    * Charity Shield Runners-Up: 1988/89, 1989/90, 1990/91, 1992/93.
    * 91Èȱ¬2 Floodlit Trophy Winners: 1968/69.
    * 91Èȱ¬2 Floodlit Trophy Runners-Up: 1969/70.
    * Rugby League World 7s Winners: 1991-92.
    * Middlesex Rugby Union 7s Winners: 1996.
    * Carnegie Floodlit 9s Winners: 2010.
    * War Emergency League Winners: 1943/44.
    * Lancashire War League Winners: 1940/41.
    * League Leaders Trophy Winners: 1970/71.
    * West Lancashire Cup Winners: 1884/85.
    * 91Èȱ¬ Sports Team of the Year: 1994.

  • Comment number 19.

    @ MrSnake69

    Agree with the first half of your post, but not the second.

    The Wembley game, for the precise reason you outlined initially (fans of the game, rather than a specific team, attend), is never going to be the same as a NFL game held at home in front of the die-hard fans. I've been to Foxboro and Heinz Field, and not in a month of Sundays would I expect the atmosphere at Wembley to be comparable. But that doesn't mean I won't enjoy a game played here.

    For Wembley, as with any sport where the crowd is predominantly neutral, the quality of the play is going to determine the atmosphere. And for nearly 3 quarters on Sunday, the game was pretty dire and the atmosphere subdued. But when the game opened up, the fans found their voices. They cheered equally for both teams, that's the difference with a NFL game in the US; obviously if you want the sort of authentic tribal NFL experience, you need to go to game in the US.

  • Comment number 20.

    I think the British franchise should have to play at the olympic stadium as Wembley is the home of England football team and big events and should be kept like that. The team has to be called britain as well not England or London so we get support from round the country and set up feeder teams around britain to get young talent into American football plus cheap tickets!!!

  • Comment number 21.

    @ The_same_Eddie-George

    You're absolutely right and i'm not suggesting for a minute that they shouldn't play a game here, nor that the quality of the football in front of neutral support wasn't to blame. All i'm questioning is that was it really an unmitigated success i.e. how many fans would have left Wembley on Sunday so inspired that they either A) plan to travel to the US to see a game/buy merchandise or B) pray for a London based franchise? Because ultimately that's always been the real objective for the NFL playing a game over here, as much as we'd like to kid ourselves that they're just giving us chance to see a game!

    Don't get me wrong, seeing Crabtree, Tebow, Gore (even Tedd Ginn even though I saw him in a Miami jersey in January) etc. was great so close to home so i'm not at all bemoaning the opportunity, just surprised by the media reaction to two heavily out of form franchises playing a dire game in a poor atmosphere.

    How was Foxboro btw? Id like to make that my next trip but Pats look like winning the East so unless the Steelers top the Ravens I doubt it's on next year!

  • Comment number 22.

    I think the logistics of a London franchise will make it a very difficult thing to implement. I would hope however that the NFL keeps its commitment to the UK and tries to deliver either a Superbowl or ProBowl.

  • Comment number 23.

    I tell you what I find with people who go to Wembley - people who are relatively new the game are in awe, and leave converted. People who have watched the game for a while, especially who watched in the US, aren't any more or less enthused by the experience; but are psyched to have seen some of the game's stars live. I left with a buzz on Sunday... Frank Gore, Champ Bailey, Vernon Davies, Patrick Willis, Brian Dawkins, are huge stars. So it's a net plus for the NFL fan-base.

    I think an 85k sell-out at Wembley is something to write home about. Both the Broncos and 49ers are having lousy seasons, and I haven't seen anyone make excuses for the dire first half, but the 4th quarter was pretty epic and worth the wait. It wasn't the NFL game to end all NFL games, but it had a decent climax, and I think fair enough to report it as such.

    Foxboro is fun - as a Pats fan I would love it! - the fans come from miles, and the stadium is seriously well designed, great facilities etc. However I watched the Pats stomp on a weak Bills team so can't say the atmosphere was top-notch, though I'm sure it is pretty darn electric when Brady's leading a 4th quarter game-on-the-line drive... That said, I'll humbly confess that Heinz Field, in central Pittsburgh with terrible towels and all, felt more like the real deal. And that was when Kordell Stewart was stinking up the franchise, I can't imagine what it's like now...

  • Comment number 24.

    Why does this seem as a publicity blurb for a sport desperately seeking international status?

    If the NFL want to invest money in a London franchise will it have the staying power to support the venture when things start going south or will it cut and run like the failed NFL Europe?

    The fact is that that this talk is always raised when the Wembley game comes around. It is simply part of the hype that surrounds this one off event. But I have never seen any project plan with any deadlines attached. Just more talk. Just more publicity.

    The best oval ball event of the weekend was the Australia v New Zealand rugby international in Hong Kong. Once the NFL can match this type of game then it will deserve to be taken more seriously. So far it has failed.

  • Comment number 25.

    Hilarious that rugby league fans come on here and belittle the NFL when their sport is a) unpopular and b) unbelievably basic. Run into each other 5 times and then kick the ball in front of tiny crowds. Great!

  • Comment number 26.

    #11 tigermilkboy: Agree with a lot of that but tax is not an issue. The UK and US have a 'double-taxation' agreement where you do not effectively get taxed twice, as tax paid in one jurisdiction is deducted in the other - so the US citizens would still pay the same amount in total.

  • Comment number 27.

    I'd say why not have us do exactly what Scotland, Ireland and Holland do in the CB40 in Cricket and have us simply have the UK national team as the whole franchise and have them host certain games all over the UK in (for example) London, Belfast, Cardiff and Edinburgh. Have the major games at Wembley, other games in Murrayfield and the Millenium Stadium and finally have the games against lower teams at Windsor Park (then again, Linfield probibly won't allow that) or Celtic Park in Londonderry.

  • Comment number 28.

    For those stating the travel implications as a deal breaker for a London franchise: In 1946 the Cleveland Rams moved to Los Angeles at a time when there was no other team further west then the shores of Lake Michigan. Every away game was at least 1800 miles away. If they could handle it in the Forties, London in the 2010s should be a doddle.

  • Comment number 29.

    Hilarious that rugby league fans come on here and belittle the NFL when their sport is a) unpopular and b) unbelievably basic. Run into each other 5 times and then kick the ball in front of tiny crowds. Great!
    ____________________

    As opposed to running into each other three times and kicking?

    You do realise rugby league and gridiron have their roots in the same line of sports evolution don't you?

    Also, the 'unpopular' tag seems unfair for a sport that's played in two continents half way across the globe from each other. Don't confuse 'lack of international game' with 'unpopular' - Wigan Warriors were making 13K average crowds long before Latics got above 5K.

  • Comment number 30.

    Interesting responses - just thought I would come back on a few of them.

    The Same Eddie George... I was not passing comment about specific reactions to punts in the game. I was saying beforehand that players thought the punters would be the attraction because the kicking they do is more akin to rugby and soccer.

    Porkchopexpress... I think you have fallen for the common misconception that Germany - due to success in NFL Europe - is a bigger NFL market than the UK. Having been to games in both (many of them)I can tell you, without hesitation, that British fans are more into the NFL, more knowledgeable and more committed. If you were to argue for a EUropean franchise, it should be based in London with the occasional game in Germany - not the other way around.

    Peter_Keating72... Your comment is inaccuarate I'm afraid. So I do some work for the NFL website, some podcasts and work on their game programme. So what? That doesn't make me a full-time member of staff there - far from it. If I were simply a mouth-piece for the NFL's UK office I would not be allowed anywhere near this blog for the 91Èȱ¬ and I would not be commentating on games on 91Èȱ¬ Radio 5 Live. I am never afraid to be critical of players and I will not apologise for being excited about the potential for a brighter NFL future in the UK. Some fans are clearly on board with the idea of more games while others, seem intent on taking a "wait and see" approach. Which is fine also. But I will not stand by and be accused of NFL bias... if I were simply churning out whatever the NFL office wanted, I would not have written about Michael Vick a few weeks back, I would not have gone into lengthy discussions about concussions on 91Èȱ¬ Radio 5 Live and I would not have indicated earlier in the year that both Mike Singletary and Norv Turner might be heading for the sack. I would have only written positive things and that is not the case. It seems you want to believe I am a mouthpiece for the NFL but, on this occasion, you are very wrong.

  • Comment number 31.

    Right on Neil!

    Good to see a 91Èȱ¬ pundit stick up for his opinion in a good way...over on the F1 board it's a bit of a dictatorship!

    Either way I fall into the wait and see tribe because the NFL Europe failed, I think that if they are going to be serious in getting a franchise over here, they have to consider the travel implications, therefore it would be best to run a few franchises with an Atlantic Division, this way logistics would be manageable, as there would always be a game in Europe, but also that the european teams will be in the US at the same time, even run it so 2 teams play theyre away games in the first 4 weeks, then swap with the other 2 european teams.

    I don't know, but there is certainly a bigger issue with just having one franchise team in Europe. As for getting players, it would be a good way to introduce the feeder series from the struggling British American Football League, which entered administration recently?

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