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For starters it's an exact lyrical match. Lots of stuff about things never being the same again, and having to be strong, even though the person who usually helps you keep it together is no longer able to fulfil that role.

Then there's that anthemic, rousing, all-hold-hands chorus. A little bit of light among the darkness, some hope in a time of despair, a communal hug to ward off loneliness - that's going to raise a few eye-pricks among your audience. A lot of gulping and fishing around in pockets for tissues (assuming they liked the character who died, obv).

Hell, I'd even go so far as to say that people who are in the midst of actual real bereavement would find a lot in this song to help them through. Not least the lack of preposterously over-sexy mock-arousal, or vocal showing-off which can occasionally blight Sugababes songs.

In fact, the only thing which is holding this back is that it disappears from the memory really quickly. I mean I've been listening to this song and thinking about it really hard for a few days now, and yet I can't really remember how it goes when it's not purring out of the headphones. That's a little worrying.

But then, right now, I'm not the right person to be judging the song. I'm neither in mourning or caught up in a TV death, so it deserves the benefit of the doubt.

Plus the video is CRACKERS, and that's always fun.

Download: Out now
CD Released:December 17th

(Fraser McAlpine)