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Now, non-Kaisers fans are going to be disappointed if they now rush to the YouTube clip expecting a fresh hip hop direction, or perhaps some splatterbeats and shredding. This is clearly still the same band that did that song about a riot, or the one about loving you less and less.

In fact it's the song about the riot that this song is closest to in spirit. This is becuase there's an actual air of musical drama to the proceedings. Not least in the scary coda - that's the "we are the angry mob" bit - where Ricky Chief pretends to be all Daily Mail readers, while the band do the music equivalent of standing behind him and making "whooooh!" ghosty noises, like off Scooby Do.

This is a good thing, obviously.

And it's a good thing because it takes that happy-go-lucky Kaisers image, and flips it over, exposing a dark heart beating beneath. This is a very different thing to just playing normal Kaisers-type pop music but refusing to smile or go "whooooaaaAAAAAAA!" over the top. That just comes across as undue moodiness.

But there's something about the clear-eyed, calm delivery of the verses and the mournful seriousness of the choruses which suggests that maybe the Chiefs have more than one trick up their sleeve after all.

Although that splatterbeats/hip hop thing might be a go-er after all, when the Britpop well runs dry...

Download: Out now
CD Released: August 20th

(Fraser McAlpine)