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Managers are entrusted by owners with the day-to-day running of their businesses. Managers have to motivate employees to be productive and to offer excellent customer service. Managers also have to report to the owners.

Managers live by their results. Poorly performing managers do not last long in post.

Managers have an interest in a business doing well so that they:

• get promoted
• win bonuses
• have job security

Managers can influence how a business operates by:

• hiring and firing
• creating company policies
• making day-to-day decisions and long term decisions