Channels of distribution
The channels of distributionThe channels of distribution are the different ways in which a product gets from the producer to the end consumer. is the way in which the product gets from the manufacturerA person or company that makes something from raw materials or from an assembly of component parts. to the consumerIn business, a consumer is a person who uses a product and may also buy it..
The manufacturer is the company that makes the product.
A wholesalerA business that buys products in bulk from the producer, who then sells smaller quantities to retailers and/or consumers. is a business that buys products in bulk from the manufacturer who then sells on smaller quantities.
A retailerA person or company that sells goods to the public is a business that sells smaller quantities of products directly to consumers. They can either buy products from the manufacturer or from a wholesaler.
Traditionally, consumerIn business, a consumer is a person who uses a product and may also buy it. buy goods from retailers. However, consumers can also buy from wholesalers or the manufacturer through different channels of distribution.