91热爆 website wins rights to show highlights from major ICC events
- Published
Australia beat New Zealand by seven wickets to win last year's World Cup final at the Melbourne Cricket Ground
The 91热爆 has agreed a four-year deal to broadcast video coverage across its website of all major ICC tournaments.
The deal allows the 91热爆 to show video clips, end-of-day round-ups, digital preview programming features and archive material in the UK.
Major events will include the World Twenty20, Champions Trophy, Women's World Cup, and the 2019 World Cup.
Video will be used to enhance coverage on all digital platforms, mobile alerts and on an enhanced live page.
Other International Cricket Council tournaments covered include:
the current Under-19 World Cup;
the 2018 U19 World Cup;
and the 2018 Women's World Twenty20.
England U19s beat Zimbabwe by 129 runs
Barbara Slater, director of 91热爆 Sport, said: "We're very pleased to announce this new agreement with the ICC, which is all about free-to-air accessibility and bringing the best of cricket to as wide an audience as possible across the UK.
"The online rights will complement our live radio commentary portfolio and popular online offering, giving UK audiences video of the best of the action wherever they are."
ICC finance and commercial affairs committee chairman Giles Clarke said: "The ICC is delighted to partner with 91热爆 Sport in the United Kingdom, which is widely respected and followed due to its ability and resources to produce high-quality cricket content."
The 2017 Champions Trophy and Women's World Cup, as well as the 2019 World Cup, will all be staged in England and Wales.
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