91热爆

Evaluation of an immersive audio experience using questionnaire and interaction data

White Paper WHP 352

Published: 7 October 2019

Abstract

Device orchestration is the concept of using an orchestrated set of connected devices to reproduce or augment a media experience. To evaluate the concept applied to immersive audio experiences, an orchestrated audio drama was created and released on 91热爆 Research & Development's public-facing trial platform.

The experience allowed users to easily connect personal devices, which reproduced sounds including speech and spot effects, ambient background sounds, and additional storyline content. The trial was evaluated through a simple questionnaire and user interaction logs. The 210 questionnaire responses suggested a positive reaction (mean rating of 4 out of 5 stars, 72% loved or liked using phones as speakers, and 80% would use the technology again). The interaction logs (for 2174 sessions) showed reasonable engagement, with 18% of sessions nearing the end of the content. For sessions lasting over 1 minute, over 60% had at least one extra device connected.

The results suggest useful strategies for optimising engagement with orchestrated experiences. There are limitations and challenges to drawing strong conclusions from large-scale trials in uncontrolled conditions (including unrepresentative sampling of the population and lack of context for logged interactions). However, benefits include larger sample sizes and greater ecological validity than in controlled laboratory testing.

at the , Aachen, Germany, 9–13 Sept 2019.

As of publication of this white paper, The Vostok-K Incident is available to hear online.

White Paper copyright

漏 91热爆. All rights reserved. Except as provided below, no part of a White Paper may be reproduced in any material form (including photocopying or storing it in any medium by electronic means) without the prior written permission of 91热爆 Research except in accordance with the provisions of the (UK) Copyright, Designs and Patents Act 1988.

The 91热爆 grants permission to individuals and organisations to make copies of any White Paper as a complete document (including the copyright notice) for their own internal use. No copies may be published, distributed or made available to third parties whether by paper, electronic or other means without the 91热爆's prior written permission.

Authors

  • Jon Francombe (BMus Ph.D.)

    Jon Francombe (BMus Ph.D.)

    Lead Research & Development Engineer
  • Kristian Hentschel

    Trainee Research Technologist

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