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Are more men wearing makeup?

And how are male beauty standards changing?

The market for men鈥檚 beauty and grooming is blowing up, with more masculine beauty products on the shelves than ever before. It鈥檚 not uncommon to see men with manicures. And people like Harry Styles, Pharrell Williams and Idris Elba have even launched luxury product lines. It鈥檚 estimated that the global male grooming market will be worth $115 billion by 2028.

It鈥檚 fair to say male beauty standards are changing. We hear from Enioluwa Adeoluwa, a Nigerian influencer known as 鈥楲ipgloss Boy鈥�, about how practices have changed globally and in Nigeria.

We also brush up on make-up for men, and speak to Adri谩n R铆os about how American beauty influencers are shaking up global standards. Plus if you鈥檙e a bloke wanting to change up your look we鈥檝e got some tips for you.

Instagram: @bbcwhatintheworld
Email: whatintheworld@bbc.co.uk
WhatsApp: +44 0330 12 33 22 6
Presenter: Alex Rhodes
Producers: Emily Horler and Benita Barden
Editor: Rosanna La-Falce

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14 minutes

Last on

Tue 3 Sep 2024 02:50GMT
91热爆 World Service East and Southern Africa, South Asia, West and Central Africa & East Asia only

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  • Mon 2 Sep 2024 17:50GMT
    91热爆 World Service News Internet
  • Tue 3 Sep 2024 02:50GMT
    91热爆 World Service East and Southern Africa, South Asia, West and Central Africa & East Asia only

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