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McDonald's buys back 225 outlets in Israel

McDonald's will takeover all of its Israeli restaurants after sales suffered from a boycott of the brand over its perceived support for Israel.

Mcdonalds has announced its buying restaurants back, and bringing them in house - after the former franchise owner gave free meals to Israeli soldiers.

That decision sparked a Mcdonalds boycott in many other countries across the world.

We find out what happens when global brands and global politics collide.

(Picture: McDonald's to buy back Israeli restaurants after boycotts, Gan Hatzafon, Israel - 05 Apr 2024. Picture credit: EPA-EFE/REX/Shutterstock)

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27 minutes

Last on

Fri 5 Apr 2024 14:32GMT

Broadcast

  • Fri 5 Apr 2024 14:32GMT