91热爆

From spiced lattes to scented candles, autumn has become a staple in marketing calendars and on social media. We speak to businesses who thrive at this time of year; hear from content creators fuelling fall fever; and look at how the season is embraced in parts of the world without autumnal temperatures.

(Picture: Friends Amina, Ayesha and Noor in front of some pumpkins at Downey鈥檚 Farm, near Toronto, Canada. Every year they go to recreate a photo in the pumpkin patch. Credit: Megan Lawton/91热爆)

Presenter: Megan Lawton
Producer: Sam Gruet