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Fighting Over Eyeballs

Instagram launches a long video feature and online ads may ask you to opt-in to see them. Presented by Rory Cellan-Jones.

A special look at online video as Instagram launches IGTV, a feature encouraging its users to upload and view longer footage from their phones. Plus we talk to Emmett Shear, co-founder of the games streaming site Twitch on its enduring appeal and how it can broaden its appeal to non-gamers. And, James Milne from advertising platform Outbrain tells us why he thinks video ads that you opt-in to see are more likely to be effective for brands. Presented by Rory Cellan-Jones, with special guest Rachael Krishna from Buzzfeed News, and 91热爆 tech reporter Jane Wakefield.

(Image: Stock photo of friends looking amazed at a smartphone, Credit: Getty Images).

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23 minutes

Last on

Fri 22 Jun 2018 21:06GMT
91热爆 World Service West and Central Africa

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  • Fri 22 Jun 2018 14:06GMT
    91热爆 World Service except News Internet & West and Central Africa
  • Fri 22 Jun 2018 21:06GMT
    91热爆 World Service West and Central Africa

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