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When we meet someone and ask them what do you do – what are we really hoping to find out about that person? David Baker explores why we ask ‘what do you do?’ and finds out what happens when you decide you won’t start a relationship with a question about work. Why do we believe that our jobs are the most profound thing about us when there are so many other things we could be talking about? What might seem like a simple social convention – a way of breaking the ice – can also reveal a great deal about how much emphasis we place on our jobs as part of our identity.

(Photo: Identity branding. Credit: Shutterstock)