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Oh ye! Oh ye! Oh ye! Kevin Ward, from Bromsgrove, is marking 40 years in the role, and says he's far from done yet.

The town crier tells Tom Edwards how he began life ringing his trademark bell after responding to an advert in a local newspaper in the summer of 1985, starting a 'way of life' that's stayed with him ever since.

Mr Ward still attends between 80-100 events a year, turning up at everything from church fetes and competitions to council functions and remembrance services.