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Sweden has a global reputation for championing gender equality, but a group of young women are embracing a social media trend that celebrates quitting work.

The social media #softgirl trend is a small but growing minority, who say they do not want the stress of juggling family and work. They want a 'softer' life - with more balance and not having to focus on a career. It has triggered cultural and political debates across Sweden where feminism has been a part of mainstream politics since the 1950s.

This clip is taken from an episode of Business Daily.