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Panini have been making World Cup sticker albums since 1970, but in 2011 they decided to make the first one for the women's tournament being held in Germany. Only available in the host country, they sold more than 4.5 million packets of stickers in two weeks. They had to print a million more stickers to keep up with demand. Roxanne K枚nig from Panini in Germany speaks to Uma Doraiswamy about how the album was created and its popularity.