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Shrinkflation: How we're paying the same price for less product
Have you noticed some items are getting smaller on your weekly shop? Sam Dixon-French looks into the rise in shrinkflation.
The food and drink federation - which represents UK manufacturers told us the manufacturers are very concerned about "stubbornly high" food price inflation and its impact.
They said its been driven by "massive rises" in manufacturing costs over the last three years - and said price rises are always a last resort.
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