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Encouraging people to cut back on meat - or even switch wholesale to a plant-based diet - has been touted as one of the ways the world can reduce carbon emissions and slow down global warming.

But the trouble - for many - is that they just love meat... and while there are growing alternatives available for mince and burgers - what about when you're craving that big, juicy steak?

Well one firm called 'Redefine Meat' has set itself the goal of producing that sensation, but meat free, and has raised $29 million to launch a 3D printer which it says can mimic the texture, fat and flavour of steak.

Its CEO is Eshchar Ben Shitrit.

"Imagine lining fibres of plant-based protein that gives you a firm texture, and planting small dots of fat within it that gives you juiciness, and coating everything in a thick layer of what we call blood which is very red and juicy... it's part of our DNA to recognise this experience and to love it, so when people eat it they feel it's meat - and it's only possible because of this layering process of the 3D printing."

(Photo: A chef cuts up a sirloin steak. Credit: Getty Images)

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