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Millennial documentarian Liam Williams ('if Stacey Dooley won't do it, he will') investigates the increasingly strange and worrying world of vlogging.

In this episode, Liam explores the 'Most Views' category of The Likeys, a new awards intended to celebrate positivity in the vlogging world. He considers whether the commercially-driven, algorithm-led nature of clickbait culture might actually be in some ways bad for us as he considers the new extremes vloggers will go to to get attention, including cutting their tongues off and attacking dogs with flamethrowers. Liam learns about the complicated nature of 'alogrithms', which dictate the popularity of vlogs, and the people employed to control them: 'algorithm whisperers'.

Meanwhile, the controversy surrounding the awards continues to swell, with hapless vlogging agent James Wirm struggling to control his controversial (and apparently very bigoted) new client DumpGhost. His life is made yet more complicated when Millipede, who up to now has opted to stay out of the debate, decides to take a stand. Liam also catches up with heartbroken pretty-boy vlogger Charlie South, who is attempting to win back ex-girlfriend Millipede by embarking on a dangerous voyage...