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How 'neuropolitics' aims to hack into voters’ brains

The USA has seen a rise of “neuropolitics” consultants who, ahead of the mid-term elections, are promoting technologies that gauge the concerns of voters with the aim of influencing the direction in which they might vote. Science writer Elizabeth Svoboda describes the different tools they use.

(Image: Woman holding mask of her happy face, Credit: Getty Images.)

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2 minutes