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America's National Women's Soccer League not only attracts the best players and offers some of the highest salaries, but crucially has the highest profile of any women's football league around the world.

That's partly because the games are televised, but not on the traditional sports channels. They're on a "life-style" channel alongside with Real Housewives of New Jersey and America's Next Top Model. So could this be a way of further enhancing women's sport as it strides to achieve equality?

Professor Cheryl Cooky has studied women's sport in the media, and despite what seems like great progress over the years, there's clearly plenty more to do...

Photo: Getty Images