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"I was beginning to find advertising really quite evil and it just clashed with my values massively, I started planning to escape eventually and luckily that coincided with when the idea for Buy Me Once popped into my mind." Tara Button explains to Joivan Wade and Percelle Ascott about how being giving a cooking pot sparked the idea to set up her own company.

After Buy Me Once became a viral sensation, Tara was catapulted to entrepreneurial success, splashing across all the national newspapers and writing a book 'A Life Less Throwaway'.