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Hayles celebrated being sober for 100 days with a 'sober mama' tattoo. She doesn't want to see alcohol advertising on social media.

Speaking to 91热爆 5 live, Hayles, a tattoo-shop owner from South Wales says social media marketing about 鈥渨ine night for mum when the kids are in bed鈥� and adverts that suggest she 鈥渟hould be out drinking flavoured vodka鈥� could be a trigger.

Facebook are testing a tool which allows users to 鈥榟ide鈥� all alcohol adverts from their news feed permanently.

The announcement has been welcomed by Alcohol Research UK who have told 91热爆 5 live that the rules around marketing alcohol brands aren't 'fit for purpose' and social media is 'saturated' with references to drinking.