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What's the role of creativity in business?

Without that creative spark - the idea - no business can get off the ground.

So, to see creativity in action, the 91热爆鈥檚 Lerato Mbele went to visit the African operation of one of the biggest advertising agencies in the world, Ogilvy & Mather and sat down with its managing director, Mathieu Plassard.

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Duration:

4 minutes