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The company are promoting festive station names across their network.

Professor Isabelle Szmigin:

"I think it's a nice thing to do at Christmas, and in marketing terms it's engaging customers.

"It's like getting involved in a communal crossword puzzle, and the idea of games and fun is very much a part of the Christmas spirit - it's about something that's engaging people.

"The environment is just right for it.

"In this sense it's about the environment, it's about their names being top of mind."