Main content
A watch company sells the Detroit comeback story
Since its founding in 2011, the small, luxury watchmaker Shinola has grown into a leading US watch manufacturer with $100 million in annual sales. The Detroit-based company has been a bright spot for the beleaguered city, a story of resurrection and a return of new manufacturing. But can Shinola sell this Detroit comeback story overseas?
Image: Shinola's watches on sale in its Ann Arbor, Michigan store. Credit: PRI鈥檚 The World
Duration:
This clip is from
More clips from On a Mission
-
A Wild West town in the English countryside
Duration: 04:25
-
Trucking life: one route to the American dream
Duration: 04:03
More clips from Boston Calling
-
After lockdown: What will our travel and recreation look like?
Duration: 03:07
-
US Gen. David Petraeus on Qasem Soleimani鈥檚 killing
Duration: 03:02
-
War in Afghanistan: How do soldiers cope in long conflicts?
Duration: 01:10