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We're on the County's high streets this morning looking at the changing shopping dynamic and what is means when a 'big name brand' comes to town.

In Cheltenham, Wilkinsons has already opened its doors at the Brewery and John Lewis is on its way to the Beechwood. In Gloucester City Centre - there are plans for both Next and TK MAXX.

We've been out on the streets with retail Guru Geoff Birch and Professor Neil Towers from the University of Gloucestershire to se what's happening